Newton Identity Guidelines​​​​​​​
The Newton Concept inspires curiosity and empowers learners worldwide with engaging STEM education. Our locally owned or travelling Newton Rooms provide hands-on, quality-assured, and curriculum-based teaching modules, facilitated by a network of professionally skilled Newton Teachers. ​​​​​​​
We employ diverse teaching styles and methods to accommodate the unique needs of every student, ensuring everyone can experience the joy of mastering STEM. Committed to excellence, we strive to enhance curricula in every community, shaping the future through great learning experiences.
Within this framework, you'll discover a wealth of insights and standards that have defined the Newton DNA for the past 20 years – updated for global scaling:​​​​​​​
Identity Core
Delve deep into the heart of Newton as you explore our mission statement, vision, values, and rich history. Gain a profound understanding of our roots and aspirations, which continue to drive our relentless pursuit of excellence in STEM education.
Visual Identity
Embark on a visual journey that showcases the distinctive elements that make up the Newton brand. From our iconic logo to our colour palette, typography, and captivating layouts, each component is carefully curated to convey the essence of Newton Concept and maintain the highest standards in legibility and inclusion.
Table of Newton Elements, a visual representation of the Newton DNA
Identity in Action
Our identity comes to life across various touchpoints. Experience how our DNA integrates into educational modules, interiors, educational wall prints, merchandise, website, and social media, creating consistent immersive experiences for our audience.
Co-Branding & Governance
​​​​​​​Navigate through the intricate landscape of co-branding practices and legal considerations that safeguard the integrity of the brands Newton partners with. Learn about trademarks, trade dress, copyright, and other vital aspects that ensure our brand remains a beacon of trust and credibility.
These guidelines are more than just a set of rules; they're a testament to our commitment to excellence, innovation, and integrity in everything we do. As you explore the depths of the Newton Identity Guidelines, we invite you to join us in shaping the future of education — one inspired idea at a time.
Creative Team (2003-2024):
Read more about Newton and FIRST Scandinavia
©Newton Concept • FIRST Scandinavia • All rights reserved
Additional creative assets: Adobe Stock, Streamline, Unsplash