Around the sea, around a table.
Photoshooting for Linie Aquavit bitters by Arcus Gruppen
Photography: Katja Hiendlmayer, Olaf Matthey
Creative direction: Hopf Strategie
Photography: Katja Hiendlmayer, Olaf Matthey
Creative direction: Hopf Strategie
Linie is a traditional aquavit, and as every tradition states, aquavits have to do with the sea. But even more than other aquavits, Linie is strongly connected to it, and the dining experience.
Here we get to the dining table of a rustic and maritime atmosphere - Hemingway’s Old Man could be here enjoying some Linie.
In this approach, we stayed more traditional and sea-oriented, yet without showing the classic “anchor and ropes”. We even have original oak casks pieces on the table!
Also the photographic angle changed: because of being around a dining table, we emphasized the perspectives of the table and its geometries.
In this approach, we stayed more traditional and sea-oriented, yet without showing the classic “anchor and ropes”. We even have original oak casks pieces on the table!
Also the photographic angle changed: because of being around a dining table, we emphasized the perspectives of the table and its geometries.
