A poetic Danish laboratory of herbs.
Photoshooting for Gammel Dansk bitters by Arcus Gruppen
Photography: Katja Hiendlmayer, Olaf Matthey
Creative direction: Hopf Strategie
Photography: Katja Hiendlmayer, Olaf Matthey
Creative direction: Hopf Strategie
Gammel Dansk is strongly associated to its many herbal ingredients, and the methodic research which the brand underwent in its primordial days.
By now a staple of the Danish culture, we needed to combine different worlds into one.
By now a staple of the Danish culture, we needed to combine different worlds into one.
As the name “Old Danish” translates, we had to connect the traditional to the modern world, and it’s here where the photographic look and feel played a big role. It’s like being transported to more than 300 years ago, on those tables of research and magic, from the warmth and minimalism of the modern Copenhagen.
Gammel Dansk Bitter Dram
Gammel Dansk Chilli & Lakridz Shot
Gammel Dansk Halvbitter Honning & Lakridz
